Creation of new products and new business themes “DX strategy to overcome the unprecedented crisis.”
US sanctions and supply chain collapse
It is a fact that the numerous sanctions imposed on China by the United States, coupled with the effects of the new coronavirus, have had a major impact on the supply chain centred on China since September 15.
Although They must have known this in early 2020, It would not be an exaggeration to say that most of people and businesses have been taken almost no measures by Entrusting a sense of security to the “probably ok” kind of type DNA that underlies humans. That is such a sense of security as “Imposing real sanctions on China will hurt not only China but the United States would receive the damage the same. Then they will come closer to each other before the sanctions are enforced, and some reconciliation will come out.”
However, since September 15th, semiconductors that are provided to Huawei had surely banned, and companies that had not been taking it seriously started to ask the US State Department for export licenses. It can be said that it is such an extremely vulnerable corporate constitution that they exposed.
The reality is that such sanctions will continue in the future, and it is natural to think that it will be spurred more and more, toward the US presidential election, which is coming in less than a month.
DX strategy to overcome the unprecedented crisis
If you think of it as a manufacturing theory, how can you overcome such an unprecedented crisis that you have never experienced before? The answer can be said to be exactly the “Theme creation that took in DX.” This is because they encountered a situation that cannot be dealt with by the rules of thumb so far.
Our “Theme creation” is a method that incorporates predictive factors as information and uses that information to capture 5 or 10 years from a neutral perspective. And we have been providing it to companies for about 20 years. However, when I witnessed the collapse of the global supply chain, I realized that theme creation alone could not correspond enough.
To overcome these issues, we asked one of mold manufacturing company to organize a huge amount of design changes from customers, convert them to DX, and incorporate the DX-converted data into “the created theme”. Then we have confirmed that that product can be an ever “Well sellable product”.