Creation of new products and new business themes “DX strategy necessary for new product development.”
DX promotion index and vision
According to the “DX Promotion Index” of the Ministry of Economy, Trade and Industry Japan, to put the DX strategy into practice and achieve results, it needs to be with corporate authorisation of their three pillars of the management policy. The three pillars are such as “vision”, “promotion system”, and “human resource development”. They clearly state that it would not have execution power without those matters. In other words, they have to express their seriousness as a company, not a temporary plan to cling to the boom of digital transformation. However, although We know that once they decide the vision, the system to promote it, and the method of developing human resources would also be settled accordingly, the question is, how could we come to “the vision”. Let’s leave the DX Promotion Index, for now, and then I would like to explore the essence of the vision.
I would think there are four major divisions for the vision, such as “tunnel vision”, “blind vision”, “lack of foresight”, and “illusion”.
“Tunnel vision” would make it unpredictable for threats and potential outside the current market, although that could accelerate movement in areas where companies specialize, it may disregard the vision around it.
“Blind Vision” is that for companies that rush without looking around or wander like sleepwalkers often don’t realise there’s a wall in front of them: Therefore, they have no vision to shows what is ahead.
“Lack of foresight” is that even though good at tactical management that is immediately useful, but they cannot be aware of the appearance of a competitor which they might be the threatening in the near future or the blessing of ample business opportunities by taking advantage of their superiority.
“Illusion” would be that even if once you take a closer & rugged look at the future and find an exciting business opportunity, it was later a mirage-like illusion.
In any case, many companies are at the mercy of adjustment of numerical values such as selfish sales profits. In many cases, there is not shown effective implementation content to achieve it. And also “the vision” which supposes to work virtually often becoming a harmful vision before you know it.
DX strategy required for new product development
In other words, if you wish to incorporate the DX strategy into new product development, start with what do you want to convert into DX and what should be prepared for that, and so on. , Then I think you would see the vision.
Therefore, I think it is essential to clarify what would be the core of the vision first before the creation of the vision.