ジョンクェルコンサルティング [Jonquil Consulting Inc.] ジョンクェルコンサルティング [Jonquil Consulting Inc.]

Creation of new products and new business themes “Creation of themes beyond the influence of the new coronavirus”

Motivation for Product developer

I feel that the framework and order of the world economy seem to have collapsed together at the same time by the effects of the new coronavirus nowadays. In addition, the US presidential election, which deepens the turmoil, that is two days to go till it would be held, and I think the world’s eyes are on the US.
  However, when President Trump is re-elected, and even the US presidential election is over, it doesn’t mean that all frameworks would be restored. Even amid such a situation, we must proceed “manufacturing” quietly but surely.  When companies and also people grow older, they begin to feel that they have to look at the big picture when making decisions. However, the basis of new product development is a very pure goal of what to offer to consumers, not the big picture, and how it contributes. Perhaps companies and developers have forgotten this pure feeling with the chaotic situation of the world as an excuse?  Or maybe,  they feel comfortable by forgetting it.

Creation of themes beyond the influence of the new coronavirus

Then, when I ask myself how to improve my motivation, I can say that it is precisely the theme creation. Because of this chaotic world, It is a theme that drives companies and people. As an example, I think of General Electric (GE). I recall that GE brilliantly came to life again by issuing the slogan “Let’s go back to Edison” when they fell into a recession.
The theme of 2021 would not be “Let’s go back to Edison” but “A new way of life without leaving any regrets in the past” that to get out of the influence of the new coronavirus, and I think it would be a simple new product.
In other words, I think it would be a product which minimises its function and also with excellent quality.

落合以臣

1952年10月(生) 東京都出身、英国ウェールズ大学大学院修了
役職 株式会社ジョンクェルコンサルティング 代表取締役
講師歴任 早稲田大学 社会科学総合学術院招聘講師
顧問歴任 岩手県陸前高田市 環境浄化顧問、日本テトラポッド株式会社 技術顧問

1975年大手プラントメーカー千代田化工建設株式会社に入社。海外および国内の大型エネルギープラントの設計・建設に従事。1990年退社、1990年6月株式会社ジョンクェルコンサルティングを設立、現在に至る。現在では、建設案件に対応した競争入札の急所から試運転までの効率化を目指したプロジェクトマネジメントの導入、製品開発の可視化・定量化の指導、トレンド予測による製品テーマの創造、環境技術に関する開発などを実践している。

所属学会
日本経営システム学会会員
米国リスクマネジメント協会会員

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