Merry Christmas Everyone!

With the arrival of Christmas, I feel that we can turn from a feeling of vague off to a new expectation. This has been a year in which everything has changed with “the new coronavirus” outbreak in Wuhan, China.

From the perspective of history, it can be said that it was a rare singular scene. How has this one-act affected and transformed our lives? We have adapted to it, or perhaps we have been forced to apply it. It also might be said that we are about to miss the long-waited opportunity to change ourselves. It is said that every time humankind overcame a crisis, it stimulated his senses and induced paradigm shift, but gradually this sensibility has been lost. I would say that We have become content to spend our days immersed in a kind of relief which is that there is nothing better than overcoming a difficulty without incident. Simultaneously, I must say that the spirit of <MONOZUKURI>^(*) has become an ad hoc approach for how to satisfy the current situation rather than paradigm shifting.
(*) Japanese phrase of Creation/Manufacturing

Given this stagnation, I think the term “theme creation” is very apt for <MONOZUKURI> now.  That is because it is the expectations and the dreams that lie deep within creating a theme, then the courage to release them. Risk is a vague, really disgusting thing that, so to say, takes advantage of people’s weaknesses and exploits them. To clear out this vague, we need to fill in our weaknesses (unguarded space) with the treasures hidden in the dream gifts that Father Christmas brings. After those weaknesses can be filled, I wish to want to expect that it would be to offer new products created by our new create themes to the people by ourselves, not by Father Christmas.