Convergence of the new coronavirus and willingness to purchase

In Japan, vaccinations such as Pfizer and Moderna are expanding, and the effects of the new coronavirus are beginning to show signs of subsidence, and people are beginning to move actively. The last two years have seen a significant shift in the way consumers look at products and goods, and I think the consumer attitude would be split into two opposite ones. One is people who will only buy what they need, and another is that their suppressed desire to buy explodes in a breath and purchases everything. In any case, the purchasing motivation changed drastically before and after the birth of the new coronavirus, so naturally, the way of making new products and new products shall be changed. The effects of the new coronavirus are being reduced. However, even though they claim it is opening the new game, developers for new products are still trying to follow the same old processes in their approach to manufacturing, methods, and decision-making. With this, I have to say that even if we try to take the first step of departure to a new world, we will not seize the opportunity.

Recommendation for “Theme End Loading”

Given this, it is necessary to introduce new products in line with the new world ahead and construct the new development process for developing them. So, what kind of development process it shall be?  I think it will be a “Theme End Loading” that set “Front” as “Theme” and Theme Creation. It won’t be traditional Front-End Loading anymore.