ジョンクェルコンサルティング [Jonquil Consulting Inc.] ジョンクェルコンサルティング [Jonquil Consulting Inc.]

Creation of new products and new business themes “SMEs and the Drastic Changes for purchasing consciousness caused by COVID-19”

COVID-19 and drastic change in purchasing consciousness

While the convergence of COVID-19 is still unclear, I think that the senses of companies and people toward the world are changing for sure. In companies, working from home is encouraged, and people’s behaviour requires constant consideration of distance from people, and they are living their daily lives with many restrictions.
In such an atmosphere, online purchases are becoming more popular, and apart from food, it seems that we are trying to refrain from shopping outside as much as possible.
It may be no exaggeration to say that such an isolated buying habit had come to normal for us before we knew it. Those changes in how to purchase the thing is that you take the time to examine what you want to carefully and buying only what you need, it means that all unnecessary items would be removed. Hence, it is not exaggerating to say that purchasing consciousness, such as “I want this and that”, for pre-COVID-19 has drastically changed.
I think it is reasonable to believe that this significant change in purchasing consciousness will continue even if COVID-19 converges.

SMEs and the Drastic changes in purchasing consciousness

If analysing those things, I should say that for those develop engineers involved in new product development should realise that they would not be able to respond to such drastic change in people’s purchasing consciousness by following the development methods as before.
So what kind of method can respond to the new purchasing consciousness?
I would say that if it is a product, it is the way of leaving only the necessary functions. At the same time, I shall say that it should be a price reduction by removing unnecessary functions.
In summary, l could say that both the function and price would be reduced by 30%.
Exactly, I think it is crucial for those development engineers to consider that they have been given an opportunity to take on the challenge of creating new products by changing their viewpoint and mindset.
Now that COVID-19 has destroyed the structure of the world structure, I would predict that the companies that will dominate the market in the future are not large companies but small and medium-sized companies with technology.
By technologies, those small and medium-sized enterprises that take in only what they need and at the same time, contribute to the human environment would be developing.

落合以臣

1952年10月(生) 東京都出身、英国ウェールズ大学大学院修了
役職 株式会社ジョンクェルコンサルティング 代表取締役
講師歴任 早稲田大学 社会科学総合学術院招聘講師
顧問歴任 岩手県陸前高田市 環境浄化顧問、日本テトラポッド株式会社 技術顧問

1975年大手プラントメーカー千代田化工建設株式会社に入社。海外および国内の大型エネルギープラントの設計・建設に従事。1990年退社、1990年6月株式会社ジョンクェルコンサルティングを設立、現在に至る。現在では、建設案件に対応した競争入札の急所から試運転までの効率化を目指したプロジェクトマネジメントの導入、製品開発の可視化・定量化の指導、トレンド予測による製品テーマの創造、環境技術に関する開発などを実践している。

所属学会
日本経営システム学会会員
米国リスクマネジメント協会会員

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