ジョンクェルコンサルティング [Jonquil Consulting Inc.] ジョンクェルコンサルティング [Jonquil Consulting Inc.]

Creation of new products and new business themes   “Synchronisation of value creation and business management”

The concept of JIT

The purpose of corporate activity can be to create value. On the other hand, it is obliged to deliver this value to the market with high QCD. Designing value (Development) and transforming it into a marketable form (Production) are inseparable pair. Through them, creating value that their customers highly evaluate is the focus of corporate activities. They are often seen as being carried out by separate business management administration, but it is a significant misconception.

For example, JIT, advocated by Toyota, is regarded as the most well-thought-out production system. The core idea of its management is the elimination of waste. When value creation is regarded as the maximisation problem, eliminating waste becomes a dual problem of maximisation in linear programming. We can say that is the idea of minimising the opportunity cost. In other words, it is an approach that looks at value creation from behind the scenes. In the practical principle there, the concept of synchronisation plays a critical role in place of the algorithm. If it is not permeated as a business management principle, JIT will not be effective, and it will not be effective from a competitive point of view.

Synchronisation of value creation and business management

On the other hand, if we consider the actual product development problems, they are caused by the mechanisms that internalise the development activities asynchronicity. These are because causes are hidden on the following matters.  One is defining the activity category by assessing both involved in each move’s value creation and the difficulty (risk) of these activities.  And it is a lack of competence in arranging (Project Networking) those. Ultimately, its development suitability depends on whether or not the concept of synchronisation is central to management.

In other words, if a company is managed in such a way that synchronisation is at the heart of its management, it is likely to do equally well in production and development activities and to have fewer cases of bankruptcy in total. From the point of view of value creation, the division into different activities and their integration is the most significant business management theme. Exactly, the fundamental concept is synchronisation. Companies taking those matters seriously would not consider the idea of JIT operations and product development to be different activities.

落合以臣

1952年10月(生) 東京都出身、英国ウェールズ大学大学院修了
役職 株式会社ジョンクェルコンサルティング 代表取締役
講師歴任 早稲田大学 社会科学総合学術院招聘講師
顧問歴任 岩手県陸前高田市 環境浄化顧問、日本テトラポッド株式会社 技術顧問

1975年大手プラントメーカー千代田化工建設株式会社に入社。海外および国内の大型エネルギープラントの設計・建設に従事。1990年退社、1990年6月株式会社ジョンクェルコンサルティングを設立、現在に至る。現在では、建設案件に対応した競争入札の急所から試運転までの効率化を目指したプロジェクトマネジメントの導入、製品開発の可視化・定量化の指導、トレンド予測による製品テーマの創造、環境技術に関する開発などを実践している。

所属学会
日本経営システム学会会員
米国リスクマネジメント協会会員

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