HAPPY NEW YEAR!
WISHING YOU ALL THE BEST IN 2022.

The new year has begun. I can imagine that everyone is thinking of a sense of optimism. It can be said that last year was a year of crisis for humankind, such as the onset of a new mutant strain Omicron from the new coronavirus. However, humans can accumulate bitter experiences and develop new ways of doing things, and before long, the emergence of viruses seems will be losing substance. In a way, it is no exaggeration to say that these phenomena are part of what surrounds the human environment. It can be said that 2021 was one of that kind.

Given these factors, for creating new product and business themes, 2022 can be seen as a realignment of business models and processes. The last few years have seen the rise of products based on Instagram-like pieces of visually captured objects. However, I can say that the only product that could last for a long time was that even if it could give a moment of satisfaction, it could not be sustained for a long time.

 2022 is precisely the year of creating new products and new business themes, and it can be said that it is also expected to give long-term satisfaction to human life. In other words, it is necessary to face new products and new businesses head-on and create new products that lead people to the future. Hence, it seems essential to reorganize business models and business processes to achieve that.